Why We Exist:
The word “Alpha” symbolize's strength and leadership - representing your highest version of self.
Additionally, the letter “X” symbolize's the unknown or the unknown potential - in other words, your untapped potential that is currently unknown.
We exist as the force to remind you that your limits are currently unknown, and you must be pushed to in order to discover them - in the process of which becoming your highest self - your alpha self.
In short, our mission is to help people become the best versions of themselves, however they define it.